What are the Facebook ads?
Facebook ads are one of the most powerful advertising tools out there. They can reach people based on their interests, and they can reach them in a way that will not stop their current viewing and actions.
Moreover, they are based on the user’s interest, so the chances of showing irrelevant content to the end users are quite small.
Why should you use them?
If you need to increase your audience reach via social networks, this is the best option out there. The competition is Twitter, but they are years behind with their current offerings.
Before deciding if you should go or not with this, always check with a professional agency first. In Marketing, some niches are better with Google Ads; some are better with Facebook Ads and some are better with organic reach, also known as search engine optimization.
For example, Facebook ads are a perfect match for a photographer that is looking to get more clients, but they are a poor choice for clean energy providers.
How do they work?
You configure your Facebook ad campaign, and you target people based on location, interest, lookalike, or you can even upload your list with users that you want to target.
On top of this, the configuration is very straightforward, leaving little room for error. All these, make the Facebook ads one of the most powerful tools out there.
When your ad is shown to the people, it can be shown on the Facebook page, in their newsfeed, on the right side of their newsfeed, or on their Facebook mobile application in the newsfeed. Recently, Facebook added the option to show ads in the Instagram application. This comes after a lot of advertisers were asking for this feature.
Below is an example of how Facebook ads are shown in the desktop version of the Newsfeed:
Ad nr 1 appears while you are scrolling in your NewsFeed and looks like a normal story. You might notice that you never liked that page that appears in your newsfeed. That is normal, and you will recognize the ad by the “Sponsored” word under the page name. A particular thing is that an Ad can have likes and comments. This is something that Google does not offer, but it gives you a very good indication of how many people saw that Ad and shared their ideas and impression about that product.
The second option(Ad nr 2) is the right side of your newsfeed. Again, the word “Sponsored” will indicate that it is an ad, and it is completely normal.
Which one is more powerful? Obviously, the one that appears in the newsfeed because it will get more impressions(views).
There are a lot more advanced parts to Facebook Ads, but this is meant just as a short introduction. Here, at MoveFastSEO, as a complete Online Marketing agency, we are experts in configuring, managing and optimizing Facebook ads, so why not contact us today for a free quote on your business.
Here is a short introduction to Facebook Ads: